Yiannis Loulis & Yiannis Dimakis “Communication Challenges”
May 23 @ 18:00 - 20:00 EEST€60
Gone are the days when people communicated in simple terms: face-to-face conversations, getting the news from traditional print media, watching a political or business leader unveil his message on TV. We are now in the era of extremely limited attention spans, an abundance of information and misinformation on social media and a connected world.
The digital age has given enormous power to the consumer to check and double check information, pricing and business propositions. Younger consumers belonging to the millennial generational cohort have become less loyal and more demanding. They want more from each brand and to be constantly wooed.
Brands, corporations and business leaders can no longer rely on a single Business Communication Strategy – it is a far more complex process. This interactive conversation of Loulis and Dimakis will outline the communication challenges of the past decade and the transformation of communication strategies in the digital world. Real life examples, case studies and role-playing will be used to demonstrate the challenges ahead.
Event info and images via FacebookTags: Businesscommunicationcommunications