Thank you to the excellent entrepreneurs, marketers, and startups who have published their lessons and experiences for us...
James Phillips King helps leadership teams align around strategic narratives, deploying them to power fundraising, recruiting, product development,...
Paid channels and better monetization Competition is abundant in the startup world. The once slow and cumbersome corporates...
Action before research Imagine you’ve launched a product and the response is lackluster. Or growth, despite shooting up...
Time and resources are limited in every business, but especially so for startups. Despite this, many marketers and...
Once you’ve got your story straight, the approach that you’ll take to marketing communications will become clearer. But...
For each marketing campaign that you produce you need to tell a story. The origin of that story...
The value of stories is vast. Not only do they act as a powerful communication tool that increases...
Building on who your customers are, the next step is to understand their motivations. To achieve that we...
Creating personas will help you to understand your customers. Personas can take many forms, from simple text documents...
There are two types of research that you can use to learn about your customers: Quantitative research...
To build a great product you need to have an intimate understanding of your customers. Methodologies like Agile...
