Thank you to the excellent entrepreneurs, marketers, and startups who have published their lessons and experiences for us to learn from.
If you’d like to do a deep-dive into customer acquisition, then Brian Balfour’s article on How To Become A Customer Acquisition Expert is a great place to start. Balfour details key skills that you’ll need to succeed, along with many great tactical resources which will help you implement the strategies that we’ve discussed.
The following list of sources serves as a great place to learn more about the topics that we’ve introduced in this course:
Accenture (2018). When exponential innovation meets the infancy of “Industry X.0”. Available at: https://qz.com/1181223/when-exponential-innovation-meets-the-infancy-of-industry-x-0/ [Accessed 18 February 2018]
Balfour, B. (2017). Why Retention Is The Silent Killer. Available at: https://www.reforge.com/blog/retention-engagement-growth-silent-killer [Accessed 18 February 2018]
Chen, A. (2012). Growth Hacker is the new VP Marketing. Available at: http://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/ [Accessed 18 February 2018]
Christensen, D. M. (2011). The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business. HarperBusiness.
Court, D. et al. (2009). The consumer decision journey. Available at: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey [Accessed 18 February 2018]
Edelman, D. and Singer, M. (2015). The new consumer decision journey. Available at: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-consumer-decision-journey [Accessed 18 February 2018]
Hariharan, A. (2017). Growth Guide: How to Set Up, Staff and Scale a Growth Program. Available at: http://blog.ycombinator.com/growth-guide2017/ [Accessed 18 February 2018]
Ogilvy, D. (1985). Ogilvy on Advertising. Vintage.
Schultz, A. (2017). How to Get Users and Grow - Alex Schultz - CS183F. Available at: https://www.youtube.com/watch?v=URiIsrdplbo [Accessed 18 February 2018]
Walter, W. (2017). Principles of Product Design. Available at: https://www.designbetter.co/principles-of-product-design [Accessed 18 February 2018]
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