In today’s noisy and oversaturated world with products that are similar in features, crafting a unique perception that people have about your company, is crucial to stand out. Branding is about using design, language and experience to create an emotional expression about your company in people’s hearts and minds (Indralingam, 2017).
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Indralingam, A. (2017). What is branding. Available at: https://en.99designs.de/blog/business/what-is-branding/ [Accessed 22 January 2018]