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Often, when we have found a problem worth solving, we come up with a solution and are so excited that we want to implement it straight away. However, according to CB Insights (2017), the number one reason why start-ups fail is that there is no market need (https://www.cbinsights.com/research/startup-failure-reasons-top/)
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References:
CB Insights (2017). The Top 20 Reasons Startups Fail. Available at: https://www.cbinsights.com/research/startup-failure-reasons-top/ [Accessed 30 January 2018]
