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The value of stories is vast. Not only do they act as a powerful communication tool that increases engagement, retention, and action, but they also help to align teams around a strategic vision.

Stories focus on answering the “why?” questions. They’re powerful in marketing because they allow you to transcend boring feature lists and engage your audience on a more emotional level. This opens up the opportunity to differentiate your business not only through features but through a vision of the world that you’re working hard to create.

Want a powerful example? Just look at one of Elon Musk’s presentations for Tesla products. With each pitch, Musk tells a story that enthralls his audience. They rally buyers, investors, and talented experts from across the globe behind Musk’s vision.



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