Ayşem Zorlu is a traveller, a data miner, a statistician, a (very recent) blog writer and an agile & happy entrepreneur. But most of all, she is the founder & owner of the travel start-up company Loacal. She has been involved in all phases of developing, strategic planning, executing business plan and creation of the product (a website). As a reward of building a small team, performing all accounting, coordinating marketing and developing & improving relationships with many other start-ups, she recently won a grant on the Entrepreneurship and Innovation program of the government. She puts self-belief and honest self-feedback to the base of her start-up and believes both are key for success. Being hard-working, open-minded and a research addict are top positive characteristics of hers.